As with any industry, marketing animal health products is a key factor in spreading information about their use, as well as promoting sales. All advertising is subject to the rules of the Advertising Standards Authority, but as with human pharmaceuticals, animal medicines promotions are regulated. There are special requirements in the Veterinary Medicines Regulations, and an additional industry Code of Practice which is obligatory on all NOAH members and has also been endorsed by several non-member companies.
The Code of Practice was established back in 1974 as a form of self-regulation by the animal health industry in matters relating to product promotion. It has been updated regularly since. The Code of Practice Booklet (28th edition) came in force from 1 December 2017.
For more information on NOAH’s Code of Practice for the Promotion of Animal Medicines please see the NOAH website.