Opinion Former Article

Diabetes UK: Join Dom Littlewood, make your New Year's resolution a Diabetes Challenge

TV presenter Dominic Littlewood, who has Type 1 diabetes1, is backing leading health charity Diabetes UK in 2010 by calling on others to make their New Year's resolution a Diabetes Challenge via the leading health charity's new website www.diabeteschallenge.org.uk

Diabetes Challenge is a fun and interactive website that enables anybody to challenge themselves or someone else to raise funds for Diabetes UK by taking on a given challenge. Challenges can be anything from losing a turkey in weight, being silent at work for an hour to walking the Great Wall of China.

Littlewood's Diabetes Challenge will take place in the summer in western Thailand's Kanchanaburi Province, location of the infamous Death Railway and Bridge over the River Kwai.

"The challenge will take me through the rugged jungles in remote parts of the province close to the border with Burma", he said.

"I'll spend six days trekking, rafting, kayaking and riding elephants through the forests and mountains of the Thung Yai Nareusan Wildlife Sanctuary, all in the name of Diabetes UK!"

Visitors to Diabetes Challenge can access progress updates on all live challenges, including Dominic's. They can see who's challenging who, what they're doing, who's donating and how much has been raised so far.

Users can also share information on their progress and pictures via their social media networking thanks to connections with Twitter and Flickr. Using Facebook Connect, they can post updates direct to Facebook, such as new challenges and donation notifications.

Diabetes UK wants as many people as possible to follow in Dominic's footsteps by getting involved with Diabetes Challenge and setting themselves New Year's Challenges.

"There's no better way to make sure you stick to your resolutions this year by turning them into public challenges and letting all your friends and family know", said Amanda Neylon, Diabetes UK Digital Media Manager.

"And by challenging yourself, you will help to raise vital funds for the three million people in the UK living with diabetes, whilst having loads of fun. Every penny really will count - because one of the best things about Diabetes Challenge is that all the money raised through the site comes straight to Diabetes UK."

To sign yourself or someone else up for a Diabetes Challenge in 2010 visit www.diabeteschallenge.org.uk

Diabetes UK's Get Serious campaign aims to get as many people as possible to sign up and join them in the fight against diabetes. Visit www.diabetes.org.uk/GetSerious and simply add your name and email address to show your support.

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