03/06/2008: NCVO: Strategic Charity Marketing - meeting need strategically

New Short Course series 2008 for Voluntary Sector Leaders

This new series of courses, in partnership with NCVO, has been specifically crafted to meet the key needs of leaders and senior managers by dealing with their areas of greatest concern in a short day, recognising that our clients are busy, frequently not London-based and appreciate time during breaks to network.

The series is beginning with the popular courses in Strategic Charity Marketing on 3 June and Strategic Management –planning and implementation on 9 July.

Further courses are being arranged for the autumn.

Strategic Charity Marketing – meeting need strategically
Date: Tuesday 3 June
Venue: Cass Business School, London
Times: 10am to 4pm
Professor Ian Bruce, Director, Cass CCE

Marketing is everything we do after we’ve decided what business we’re in. It has profound strategic impact on our delivery to all our stake-holders, clients, users, donors and members. This workshop looks at the value of a marketing approach and developing competitive marketing strategies throughout your organisation and will be of interest to those involved in service delivery, fundraising and marketing communications, campaigning and pressure group activity.

Further information email Mary Harris m.harris@city.ac.uk

Booking Fee

£160 (full price)
£140 (for NCVO members)
The Booking Fee includes refreshments, lunch and all programme materials. It also includes a free copy of Ian Bruce’s latest book “Charity Marketing – Meeting Need through Customer Focus”.