Visitors to the Game Fair will have a chance to quiz BASC chief executive Ian Bell at a 'Meet the CEO' event.
A question and answer session will be held on Friday July 27th in the Carter Jonas Game Fair Theatre.
Hosted by Charlie Jacoby, the session will run from 11.25am until 11.50am.
Ian Bell said: "I am very much looking forward to my first Game Fair as BASC chief executive and I’m really keen to meet our members. I am interested to hear what questions will be coming my way so come along and have your say."