Opinion Former Article

3M Thanks Automotive Industry Customers with Premier Sports Free-view Weekend

Bracknell, UK, 23 October 2012 – Diversified technology company 3M has announced a second year sponsorship arrangement with Premier Sports in appreciation of auto-industry customers and trade partner patronage for trusted 3M products, including vehicle wrapping films, car care products, injury supports, personal device skins and high-strength bonding tape. As a result of the sponsorship, a selection of live and delayed motorsports, football, Rugby Union and League, NHL, and mixed martial arts (MMA) events will be screened free-view from Friday 26 October to Monday 29th October during a 60 hour free-view period promoting both 3M products and Premier Sports’ content.

Richard Webb, Operations Director at Premier Sports commented, "Following the success of 3M’s sponsorship of Premier Sports’ NASCAR coverage last year, we are thrilled to have renewed our cooperation in 2012. UK Sky viewers are in for a real treat and will not only get a taste of a normal weekend on Premier with lots of live sports action but will also get to see some of the best moments we have broadcast over the past 12 months with the finals of the NHL, NRL and Blue Square all being repeated.”

Premier Sports on Sky channel 428 is the only UK channel showing complete NASCAR Sprint Cup events from start to finish live from the US.  3M TV advertising and sponsorship will run throughout the weekend’s programming with the highlights including live NASCAR racing from Martinsville, Top 14 Rugby from France with Stade Francais v Toulouse, live Blue Square Premier Football from England featuring Mansfield’s trip to Dartford, the first airing of Cage Contenders MMA, the Superclásico from Argentina featuring River Plate v Boca Juniors and a chance to see last season’s NRL, Blue Square and Championship Rugby League finals. On top of all that, HBO’s acclaimed fly on the wall series NHL 24/7 ‘Road to the Winter Classic’ will be broadcast back to back as well as the Winter Classic between the New York Rangers and Philadelphia.

NASCAR is one of the most viewed professional sports in terms of TV ratings in the United States and NASCAR races are broadcast in more than 150 countries worldwide. 3M's involvement extends further than just sponsorship: most NASCAR Sprint Cup cars use Controltac Graphic Film Series 180 from 3M. This is favoured for its light weight, reliable performance, expert finish and speed to apply; core characteristics mirrored by the NASCAR racing team and its award winning pit crew known as the Pitbulls.

3M’s TV advertising will especially support those customers and trade partners involved in vehicle graphics, body refinishing and repair. Featured products include wrapyourcurves.co.uk, 3Mcarcare.co.uk, 3M Futuro Supports, 3M VHB Tape and Wrappz.

wrapyourcurves.co.uk is a key industry resource for vehicle wrapping established to support commercial and consumer vehicle personalisation and branding needs. The professional vehicle wrapping site has been built to ensure 3M can be found quickly and easily and includes clear, precise search tools for finding car and van wrapping support services at a local as well as national level. It also offers upgraded web-marketing tools for members, opportunities for wrappers to showcase their work to customers and an improved user experience inviting customer enquiries.


3M, Controltac, Futuro and VHB are trademarks of 3M Company.

Wrappz is a trademark of Undercover Design Ltd.

NASCAR is a registered trademark and NASCAR Sprint Cup Series is a trademark of the National Association for Stock Car Auto Racing, Inc.

NHL and NHL Winter Classic are registered trademarks of the National Hockey League.

Sky is a trademark of British Sky Broadcasting Group plc.

HBO is a registered trademark of Home Box Office, Inc.

Stade Francais is a trademark of Stade Francais Paris S.A.

Blue Square is a registered trademark of The Rank Group PLC.

Premier Sports is the brand name for a group of sports-oriented television channels, operated by the Luxembourg registered Premier Media S.à r.l.

New York Rangers is a trademark of MSG Holdings.

Philadelphia Flyers is a trademark of Comcast Spectacor.

All trademarks belong to their respective owners.

About Premier Sports

Premier Sports operates on the Sky platform in the UK on channel 428. Current content includes live NASCAR racing, NHL, Championship Rugby League, National Rugby League from Australia, Top 14 Rugby from France, Speedway, Brisca F1, South American football, Blue Square Conference Football, Boxing and MMA. Please visit www.premiersports.tv or call 0871 663 9000.


About 3M

3M captures the spark of new ideas and transforms them into thousands of ingenious products.

Our culture of creative collaboration inspires a never-ending stream of powerful technologies, creating innovative products that help make the world healthier, safer and more productive. Well known 3M brands include Scotch, Post-it, Scotchgard, Thinsulate and Scotch-Brite.

With $30 billion in sales, 3M employs 84,000 people worldwide and has operations in more than 65 countries. The UK and Ireland is home to one of the largest 3M subsidiaries outside the USA, employing 3,200 people across 19 locations, including 10 manufacturing sites.

Products manufactured in the UK include coated abrasives, occupational health and environmental safety equipment, adhesive tapes, industrial microbiology products, drug delivery systems, high-performance coatings, secure documents and passport scanners.

For more information, visit www.3M.co.uk or follow @3M_UK on Twitter.


Press contacts:

Richard Davies  

3M Commercial Graphics UK   

Tel: +44 (0) 1344 858704    

Email: rldavies@mmm.com     


Beky Cann

Neesham Public Relations

Tel: +44 (0) 1296 628180

Email:   bekyc@neesham.co.uk


Photo caption:

3M sponsors Premier Sports free-view weekend, the only UK channel to show complete NASCAR Sprint Cup events from start to finish live from the US.

Please see attached free-view weekend schedule.

Additional images, logos and a promotional video clip are available on request.




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